Event Details

Workshop@PAM: Design an Authentic Brand - A Female Entrepreneur Workshop

USC Pacific Asia Museum

 

History has proven that women can accomplish remarkable things when they dare to be themselves. As a business owner and casualty to impostor syndrome, it can be difficult to build a brand that pleases your customers, your investors, and still stays true to who you are. In this branding strategy workshop geared towards female-identifying entrepreneurs, you’ll learn how to extract the spark, make real connections with your audience, and construct a tangible vision of your brand personality. Exercises will help you understand your company's context, know your audience, and visualize your intentions. No prior branding experience necessary. Open to all. 

Must bring a personal laptop to use for the workshop .

About the Artist:

Stacey Uy is a graphic designer and illustrator, specializing in branding strategy, print, web design, and illustration. She has run her independent design company for more than 6 years and graduated from UCSD with degrees in art history and psychology. She works with small organizations just starting out, and already established companies, like Airbnb, Johnson & Johnson and the National Institutes of Health, looking to humanize their brand. When Stacey is not crafting brand identities, you can find her at the library researching for her independent zine Radical History Club.

Cost: $25